ABOUT US
Why Second Season?
Second Season is more than just a marketing agency—it’s a fresh start, a new chapter, and an opportunity for brands to evolve. After years in corporate, I knew it was time for my own second season—a business built on my passion for helping brands thrive without the red tape. And just like in sports, TV, and even
business, the second season is often the strongest. It’s where lessons learned turn into winning strategies, and momentum leads to lasting impact.
At Second Season, we specialize in:
Content That Converts – Engaging, high-impact content that attracts and retains your ideal audience.
Social Strategy That Works – A customized roadmap to increase visibility, engagement, and conversions.
Analytics-Driven Decisions – Every move is backed by data to maximize results and ROI.
Trend-Savvy Execution – Staying ahead of social trends to keep your brand relevant and top of mind.
From seasoned brands to startups looking for their breakthrough moment, we help businesses of all sizes elevate, grow, and win.
Meet The Founder:
Rylee Johnson
Marketing has been a part of my life for as long as I can remember. Growing up in Tampa, I got my first taste of the industry by helping my mom market her small business—handing out flyers, brainstorming promotions, and learning the power of connection. That early passion led me to Loyola University New Orleans, where I earned a degree in Marketing and Communications, setting the foundation for a career dedicated to elevating brands.
Since then, I’ve worked with global Fortune 500 companies, fast-growing startups, and everything in between, spearheading thousands of campaigns that drive brand awareness, engagement, and revenue. Successful marketing is more than just content—it’s about connection. With years of experience driving brand growth, increasing ROI, and executing high-performing campaigns, I know what it takes to turn strategy into success.
Outside of marketing, I’m a Tampa native who loves exploring the city’s food scene, unwinding with a solid Pilates class, and spending time with my Frenchie, Bentley—who, if you ask him, is the real boss of Second Season.
